About Me

My name is Caitlin Forsyth, I’m transgender, 18 years old and I have a passion for digital marketing and generally all things web related.

I started this blog to document my learning of digital marketing and other things web related, so that I can pass on the knowledge I’ve gained in a kind of “pay it forward” attempt to inspire other people into following my footsteps. I want to make it obvious to see that, even a relative beginner can get to where they want regardless of career and background, as long as, you’re passionate and committed to becoming the best you can be.

I’m different to other SEO or digital marketing blogs that you’ll find online because they are all trying to promote themselves, whether it’s their company, a client or just to make themselves look good, they’re all promoting something. I, however, have no ulterior motives than just passing on my knowledge or the resources I’ve found, this blog is as much a place for me to document what I’ve learnt, as it is for others to learn from.

I started my blog on the 18th of January 2016 with a post on the most underused social media platforms. I have loved the internet for as long as I can remember, starting with just social media and video playback sites and eventually becoming in the inner working and design of websites so I took up learning to code (Through Codecademy which you should definitely check out if you want to learn to code!) I then started a company with a few people I had met online, designed and creating responsive websites for businesses in our local areas. While we were working on those sites I discovered SEO and the rest is history. When I first found out about SEO and related fields, I spent almost every waking hour for a week solid learning and absorbing as much information as I could so that I could improve the sites we created.

Since then, I have spent a large portion of my time learning more about SEO, Social Media Marketing, Content Marketing and other Digital Marketing disciplines to become the perfect marketer. I’ve only recently started to document my journey and begin networking and contributing to the community that has taught me everything I know so that I can give back and help others who are trying to learn. My strongest areas are probably:

  • SEO
  • Social Media
  • Content Creation
  • Analytics

However, I have experience/knowledge of most areas of digital marketing.

While I was in college I studied Maths, Further Maths, and Physics at A-level and the skills I learnt in my time there are helping me a lot, especially with the analytical side of things which are helping me interpret the countless amount of data I find on a daily basis and also recently passed the Google Analytics IQ Exam and Hubspot Academy Inbound Marketing Exam.

If you would ever like to discuss anything digital marketing related, for advice or for business opportunities, feel free to email me: caitlinsophia25@gmail.com

Thanks for reading this post and, as always, stay social.

Caitlin Forsyth

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